About Wrap and Joy

Ellen is the founder of Wrap and Joy, an independent gifting and lifestyle brand that began with a love of gift wrapping and sharing her designs online. What started as a passion for paper artistry has grown into a creative business inspired by colour, illustration and the joy of thoughtful gifting.

From original artwork and stationery to homeware, accessories and gifts, Wrap and Joy brings together a collection of colourful, thoughtfully designed products made to bring a little more joy to everyday life. Paper artistry remains at the heart of the brand, alongside a carefully curated selection of products from talented independent makers and small businesses.

In October 2026, Wrap and Joy opened its first independent shop in the heart of Formby Village, bringing its own collections and a handpicked community of makers together under one roof. More than just a gift shop, it is a place to discover lovely things, made by lovely people, with something special for every occasion.

Alongside the shop, Wrap and Joy offers a thoughtful gift wrapping service, bespoke gift boxes, curated hampers and finishing touches to make every gift feel that little bit more special.

At its heart, Wrap and Joy is about celebrating creativity, supporting independent businesses and making the everyday feel a little more joyful.

Thank you for supporting small, shopping independent and being part of the Wrap and Joy journey.